Movie production can seem like a sharp detour for two-time Academy Award-winning music composer AR Rahman. But look closely, and you realize that filmmaking isn\u2019t really different from composing a melody. This was the lesson Rahman\u2019s long-time collaborator Mani Ratnam taught him, egging him on to develop the script for 99 Songs.<\/p>\n
\n\u201cMani sir once said to me that making a movie is like composing a song. You have the introduction, the song\u2019s theme, the tune and then you do the background mixing. Then comes the Antara, and with it, you have a journey that comes to an end beautifully. That\u2019s when it struck me how [fulfilling] it is to create another art form in your own language,\u201d says Rahman, crediting the auteur for pushing him towards filmmaking.<\/p>\n
\nHis debut production features debutant Ehan Bhat and Edilsy Vargas with musician-director Vishwesh Krishnamoorthy at the helm. The composer-producer knows that the Jio Studios endeavor \u2014 a passionate love story with music at its core \u2014 is far removed from mainstream offerings. \u201cPeople\u2019s experience of a movie truly depends on whether the story resonates with them or not. After the pandemic, our sensibilities have changed. 99 Songs is more of an experiential movie. The sound and visuals are an experience unto themselves.\u201d
\n99 Songs will release in Hindi, Tamil, and Telugu on 16th April 2021. Presented by Jio Studios, the film is produced by A.R. Rahman\u2019s production company YM Movies and co-produced by Ideal Entertainment.<\/p>\n","protected":false},"excerpt":{"rendered":"
Movie production can seem like a sharp detour for two-time Academy Award-winning music composer AR Rahman. But look closely, and you realize that filmmaking isn\u2019t really different from composing a melody. This was the lesson Rahman\u2019s long-time collaborator Mani Ratnam taught him, egging him on to develop the script for 99 Songs. \u201cMani sir once […]<\/p>\n","protected":false},"author":1,"featured_media":498557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,11,6198,17],"tags":[38890,38891,38892,7473],"yst_prominent_words":[12011,38453,36322,10435,35123,38889,38459,11284,8972,9027,9747,15671,9844,9205,12818],"class_list":["post-498556","post","type-post","status-publish","format-standard","has-post-thumbnail","category-interviews","category-news","category-press-notes","category-slideshow","tag-ar-rahman-about-99-songs","tag-ar-rahman-interview","tag-ar-rahman-latest-interview","tag-tollywood-trending"],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/498556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=498556"}],"version-history":[{"count":0,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/498556\/revisions"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=498556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=498556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=498556"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=498556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}