The actor will be the face of the brand\u2019s high-octane campaigns to reinstate Darr Ke Aage Jeet Hai philosophy<\/p>\n
The partnership is aimed at deepening Mountain Dew\u2019s connection across India<\/strong><\/p>\n Mountain Dew\u00ae\ufe0f has always saluted the spirit of risk-taking, of pushing boundaries to achieve extraordinary success. Continuing its efforts to inspire the youth, Mountain Dew\u00ae\ufe0f announced celebrated actor and superstar Mahesh Babu as its brand ambassador. This high-voltage partnership between Mountain Dew\u00ae\ufe0f and Mahesh Babu will further increase brand reach and bring alive the popular \u2018Darr Ke Aage Jeet Hai\u2019 philosophy of the brand.<\/p>\n Over the years, Mountain Dew\u00ae\ufe0f has cemented its brand messaging amongst the youth. The brand philosophy elaborates that while every individual is faced with fear, real heroes are those who have the courage who face the challenge head-on and emerge as winners. Mahesh Babu, on the other hand, has been lauded for his work in Telegu cinema and enjoys a massive fanbase across India. This vibrant collaboration will engage consumers across India in a blockbuster summer in 2022 with more adventure, more excitement, and more courage.<\/p>\n Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew\u00ae\ufe0f & Sting\u00ae\ufe0f, PepsiCo India said<\/strong>, \u201cWe are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand\u2019s philosophy of \u2018Darr Ke Aage Jeet Hai\u2019 and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand\u2019s footprint. We are excited for Mountain Dew\u2019s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped!\u201d<\/p>\n Speaking about his experience shooting the TVC, Brand Ambassador Mahesh Babu said<\/strong>, \u201cI believe that everyone faces fear in some form or the other \u2013 even as movie stars, we are expected to be courageous and invincible. However, a true hero is one that pushes boundaries to overcome fear and self-doubt. Mountain Dew\u2019s philosophy \u2018Darr Ke Aage Jeet Hai\u2019 has always resonated with me strongly because it is in line with my belief. I love pushing myself to the extreme and I am thrilled to join hands with Mountain Dew to make magic for our audiences very soon.\u201d<\/p>\n As part of this dynamic association, Mahesh Babu will feature in the brand\u2019s new TVC campaign that is all set to take over traditional and digital platforms in 2021. Mountain Dew\u00ae\ufe0f is available in single\/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms across India.<\/p>\n About PepsiCo India:<\/strong><\/p>\n PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 63 plants across foods and beverages. PepsiCo India\u2019s diverse portfolio includes iconic brands like Pepsi, Lay\u2019s, Kurkure, Tropicana 100%, Gatorade, and Quaker.<\/p>\n PepsiCo\u2019s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. \u201cWinning with Purpose\u201d reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com<\/p>\n","protected":false},"excerpt":{"rendered":" The actor will be the face of the brand\u2019s high-octane campaigns to reinstate Darr Ke Aage Jeet Hai philosophy The partnership is aimed at deepening Mountain Dew\u2019s connection across India Mountain Dew\u00ae\ufe0f has always saluted the spirit of risk-taking, of pushing boundaries to achieve extraordinary success. Continuing its efforts to inspire the youth, Mountain Dew\u00ae\ufe0f […]<\/p>\n","protected":false},"author":1,"featured_media":505482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,6198,17],"tags":[46892,46895,46893,46894],"yst_prominent_words":[46885,46877,46879,46889,46883,46875,46872,46871,46890,11043,46886,46882,46884,46876,46873,46874,9322,46878,46888,46891],"class_list":["post-505481","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-press-notes","category-slideshow","tag-mahesh-babu-mountain-dew-ad","tag-maheshs-mountain-dew-ad","tag-mountain-dew-ad","tag-mountain-dew-brand-ambassador"],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/505481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=505481"}],"version-history":[{"count":0,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/505481\/revisions"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=505481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=505481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=505481"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=505481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}