Swathimuthyam, the family entertainer starring Ganesh, Varsha Bollamma is set to hit theatres on October 5. The film, written and directed by Lakshman K Krishna, is produced by S Naga Vamsi under Sithara Entertainments in collaboration with Fortune Four Cinemas. Ahead of the film\u2019s release, the producer spoke to the media today.<\/p>\n
On expectations around Swathimuthyam:<\/p>\n
I am not saying we\u2019ve made a classic or an out-of-the-world film. All I can say is that Swathimuthyam is an entertaining film that makes for ideal viewing this festive season. The director has come up with a unique concept, much within the family entertainer space. The film hilariously deals with sperm donation and also tells why it shouldn\u2019t be treated as a taboo.<\/p>\n
There\u2019s always scope for multiple films to do well during the festive season and this risk is certainly worth it. It\u2019s appreciable that Chiranjeevi garu had asked audiences to watch our film too – that\u2019s the reason why he commands so much respect from one and all in the industry.<\/p>\n
On introducing new directors and the film director Lakshman K Krishna:<\/p>\n
Directors of this generation don\u2019t panic and make films exactly the way they want to. Lakshman K Krishna had good command over the script and we made a few changes from our end to ensure a good result. I can guarantee that audiences will come out of the theatres with a smile.<\/p>\n
It\u2019s hard to judge the capability of a director when he tells a script convincingly. We\u2019ll know his skills only once the film goes on floors. If he does a good job, as producers, we\u2019ll be relaxed or else, we need to pull up our socks. Lakshman K Krishna came with a strong technical team – art direction, cinematography and music – and he handled the responsibility well.<\/p>\n
Reason behind the title Swathimuthyam:<\/p>\n
We thought using a title like Swathimuthyam revolving around a classic will get the people talking about our film and help us with the promotions. However, after watching the film, you\u2019ll realise this is best suited for the story. The youngster in the film isn\u2019t a fool, but he\u2019s innocent, good-at-heart, unlike most youngsters today. The drama is about how such a guy deals with a strange problem.<\/p>\n
A comment on the industry situation and the edge Swathimuthyam will have:<\/p>\n
These are good times for the industry. Sita Ramam worked despite being a period romance, Bimbisara came up with a new concept and the divinity factor worked in favour of Karthikeya 2. In the middle of these heavy films, audiences need relief and as far as I know, DJ Tillu was the last proper entertainer we had. Swathimuthyam is an entertaining family film with a touch of novelty.<\/p>\n
Despite dealing with a sensitive topic, at a point will any viewer feel embarrassed about the treatment. The ambience will be homely, innocent and something that everyone will take a liking to. We picked Varsha Bollamma after watching Middle Class Melodies. Like that film, ours too is set in a small town and I didn\u2019t want to cast any actor who looked like a conventional heroine. This also wasn\u2019t planned like a debut for Ganesh – we just chose an actor who was right for the story.<\/p>\n
Alternating between big and small films:<\/p>\n
We had picked a lot of concept-oriented films during the lockdown – that\u2019s why you got to see a Varudu Kavalenu, DJ Tillu, Swathimuthyam or a Butta Bomma. Most of them worked well for us. Henceforth, there\u2019ll only be huge releases and entertainers from our banner- we have biggies with Mahesh Babu, Balakrishna, Ravi Teja and films like DJ Tillu 2 and the Naveen Polishetty\u2019s Anaganaga Oka Raju.<\/p>\n
Audiences these days don\u2019t care if it\u2019s a big or a small film – what matters is the content. I am now making a college film launching NTR\u2019s brother-in-law Nithin, Santosh Shoban and another actor. Even when I listen to a script, I only check if it is good or not and take a step ahead.<\/p>\n
On #SSMB28 and Trivikram:<\/p>\n
I always felt Mahesh Babu-Trivikram\u2019s earlier collaborations like Athadu and Khaleja didn\u2019t get their due at the theatres but audiences loved the films to bits when they watched them on television. Call it confidence or over-confidence, the film will surpass all expectations that anyone will have about it. Mahesh Babu\u2019s character will be unlike anything that you\u2019ve seen before.<\/p>\n
On the plan to host premieres for Swathimuthyam ahead of release:<\/p>\n
We are planning to organise premieres across many centres in AP and Telangana on October 4. We want the word to spread through the media that it\u2019s a good film and it\u2019ll help our cause the next day.<\/p>\n","protected":false},"excerpt":{"rendered":"
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