{"id":548079,"date":"2024-11-06T08:02:19","date_gmt":"2024-11-06T02:32:19","guid":{"rendered":"https:\/\/industryhit.com\/t\/?p=548079"},"modified":"2024-11-06T08:02:19","modified_gmt":"2024-11-06T02:32:19","slug":"ping-records-a-unit-of-noise-and-grains-presents-rakkayi-an-energetic-love-song-featuring-kpy-bala-and-niyathi","status":"publish","type":"post","link":"https:\/\/industryhit.com\/t\/ping-records-a-unit-of-noise-and-grains-presents-rakkayi-an-energetic-love-song-featuring-kpy-bala-and-niyathi\/","title":{"rendered":"Ping Records a unit of Noise and Grains presents &#8220;Rakkayi,&#8221; an energetic love song featuring KPY Bala and Niyathi."},"content":{"rendered":"<p><b><span style=\"color: #ff0000;\">Ping Records a unit of Noise and Grains presents &#8220;Rakkayi,&#8221; an energetic love song featuring KPY Bala and Niyathi.<\/span><\/b><\/p>\n<p><span style=\"color: #0000ff;\">The song is produced by Karthik Srinivas and Mahaveer Ashok and was filmed using cutting-edge Virtual Set Production.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">Noise and Grains, a leading media production and talent management company in India, has established itself in the Indian entertainment industry by successfully producing and hosting grand concerts and events featuring top music directors and singers. Their latest milestone is &#8220;Yuvan Shankar Raja &#8211; The G.O.A.T.&#8221; first ever 360-degree stage experience.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">Ping Records is a division of Noise and Grains that handles independent music and has produced various Indie songs, their next indie music video is \u201cRakkayi.&#8221; starring Television Fame KPY Bala and Niyathi, the daughter of the star couple Chethan and Devadarshini, who gained fame through the movie &#8220;96.&#8221;<\/span><\/p>\n<p><span style=\"color: #0000ff;\">&#8220;Rakkayi&#8221; is a cheerful love song composed by A.K. Prriyan, with lyrics by Mu Vi. The song is sung by Karthik Srinivas, the Director of Noise and Grains, alongside Vrusha Balu, who previously sang Spark song for Thalapathy Vijay\u2019s movie &#8220;GOAT,&#8221; composed by Yuvan Shankar Raja.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">The direction and choreography of the song were executed by Abu and Chals, utilizing state-of-the-art Virtual Set Production Technology.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">Notably, as Oscar-winning composer A.R. Rahman mentioned recently, virtual production is poised to play a crucial role in the future of cinema, and the team behind &#8220;Rakkayi&#8221; has successfully harnessed this modern technique.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">The romantic track &#8220;Rakkayi&#8221; is being released today (November 4) on Ping Records&#8217; YouTube Channel. The teams at Noise and Grains and Ping Records are confident that the song will resonate with all audiences, especially the youth.<\/span><\/p>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-548080\" src=\"https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1.jpg\" alt=\"\" width=\"1500\" height=\"1001\" srcset=\"https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1.jpg 1500w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1-300x200.jpg 300w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1-768x513.jpg 768w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1-696x464.jpg 696w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1-1068x713.jpg 1068w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2913-1-629x420.jpg 629w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-548081\" src=\"https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-scaled.jpg 2560w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-300x169.jpg 300w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-768x432.jpg 768w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-1536x864.jpg 1536w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-2048x1152.jpg 2048w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-696x392.jpg 696w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-1068x601.jpg 1068w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-747x420.jpg 747w, https:\/\/industryhit.com\/t\/wp-content\/uploads\/2024\/11\/IMG_2925-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ping Records a unit of Noise and Grains presents &#8220;Rakkayi,&#8221; an energetic love song featuring KPY Bala and Niyathi. The song is produced by Karthik Srinivas and Mahaveer Ashok and was filmed using cutting-edge Virtual Set Production. Noise and Grains, a leading media production and talent management company in India, has established itself in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":548083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4,2285,11,6198,15,17],"tags":[66950,66953,66951,66954,66952,42739],"yst_prominent_words":[42734,36511,42733,42730,42732,42729,9747,12488,16167,9592,16166,16160],"class_list":["post-548079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-exclusives","category-featured","category-news","category-press-notes","category-schedules","category-slideshow","tag-rakkayi","tag-karthik-srinivas","tag-kpy-bala","tag-mahaveer-ashok","tag-niyathi","tag-noise-and-grains"],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/548079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=548079"}],"version-history":[{"count":2,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/548079\/revisions"}],"predecessor-version":[{"id":548084,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/548079\/revisions\/548084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media\/548083"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=548079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=548079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=548079"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=548079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}