{"id":554719,"date":"2025-04-20T06:25:46","date_gmt":"2025-04-20T00:55:46","guid":{"rendered":"https:\/\/industryhit.com\/t\/?p=554719"},"modified":"2025-04-20T06:25:46","modified_gmt":"2025-04-20T00:55:46","slug":"writing-a-song-for-ilaiyaraaja-sirs-music-is-one-of-the-greatest-opportunities-ive-ever-had-keeravani-at-the-shashtipoorthi-teaser-launch","status":"publish","type":"post","link":"https:\/\/industryhit.com\/t\/writing-a-song-for-ilaiyaraaja-sirs-music-is-one-of-the-greatest-opportunities-ive-ever-had-keeravani-at-the-shashtipoorthi-teaser-launch\/","title":{"rendered":"Writing a song for Ilaiyaraaja sir\u2019s music is one of the greatest opportunities I&#8217;ve ever had \u2013 Keeravani at the &#8220;Shashtipoorthi&#8221; teaser launch!"},"content":{"rendered":"<p><em><strong><span style=\"color: #ff0000;\">Writing a song for Ilaiyaraaja sir\u2019s music is one of the greatest opportunities I&#8217;ve ever had \u2013 Keeravani at the &#8220;Shashtipoorthi&#8221; teaser launch!<\/span><\/strong><\/em><\/p>\n<p><span style=\"color: #0000ff;\">\u2018Shashtipoorthi\u2019 is an upcoming film under the banner of Maa Aayi Productions, produced by Rupesh Choudhary and directed by Pavan Prabha. The film features Rupesh and Akanksha Singh in the lead roles, along with veteran actors Rajendra Prasad and Archana (the iconic couple from Ladies Tailor) in key roles. One of the major highlights of this film is that the legendary music composer Ilaiyaraaja has composed its music. Preparations are underway to release the movie soon.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">The teaser launch event for Shashtipoorthi took place on Saturday at RK Cine Max in Hyderabad. Music director M.M. Keeravani, who penned the lyrics for the song \u201cYedo Yedeedo\u2026\u201d from the film, attended the event alongside maestro Ilaiyaraaja. The teaser was officially launched by Ilaiyaraaja himself.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">Director Pavan Prabha, DOP Ram, production designer Thota Tharani, editor Karthik Srinivas, lyricist Chaitanya Prasad, actors Rupesh, Akanksha Singh, Keeravani, Rajendra Prasad, and Ilaiyaraaja were among those who graced the occasion.<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Cinematographer Ram<\/span> said, \u201cIt\u2019s a great privilege to work with such legends.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Lyricist Chaitanya Prasad<\/span> shared, \u201cThis film is very special to me. I\u2019ve written many songs for Keeravani sir, but I always had a dream to write at least one song for Ilaiyaraaja sir. Shashtipoorthi gave me the opportunity to write three songs. Director Pavan Prabha and producer Rupesh worked incredibly hard. The song that Keeravani sir wrote came out like magic \u2014 he wrote it within 20 minutes! I sincerely wish for this film\u2019s success.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Director Pavan Prabha<\/span> said, \u201cIt\u2019s truly a blessing that such great personalities are working on my film. I feel lucky.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Lead actress Akanksha Singh<\/span> added, \u201cThis movie has been a wonderful experience. Sharing the stage with such legends and having them work on this film is a dream come true. This movie, filled with all nine rasas (emotions), will be a matter of pride for us.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Production designer Thota Tharani<\/span> said, \u201cThe entire unit worked really hard. I enjoyed working on this project and I believe the film will be a big success.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Actor-producer Rupesh <\/span>remarked, \u201cWorking with such legendary figures is a huge fortune. My sincere thanks to everyone.\u201d<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Shashtipoorthi - Teaser | Rupeysh | Aakanksha | Ilaiyaraaja | Pavan Prabha\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/8bJYNuRb-Uo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Keeravani<\/span> reflected, \u201cI wrote the lines for a song in this movie that goes \u2014<\/span><br \/>\n<span style=\"color: #0000ff;\">\u2018Yedo ye janmalodo ee parichayam&#8230; Needo, neevalla nado ee paravasam. Ragam needai, pallavi nadai, charanam charanam kalisina vela&#8230; payanaalu ye Himalayalako&#8230;\u2019<\/span><br \/>\n<span style=\"color: #0000ff;\">Usually, we write songs based on the situations the director provides, tailored to the characters and story. But this song not only suited the film, it also connected to my own life. I\u2019ve always been an ardent fan of K.V. Mahadevan sir. During my college days, I heard a violin piece from the film Yugandhar, which turned me into a devoted fan of Ilaiyaraaja sir. When I later visited Madras, I would look at his house in awe.<\/span><br \/>\n<span style=\"color: #0000ff;\">There\u2019s a song called \u201cKeeravani\u201d from the film Anveshana. Vijayendra Prasad once asked me to try composing something like that, and I doubted if I could ever reach that level. Later, through Chakravarthy sir, I had the fortune of being introduced to Veturi sir, who in turn helped me meet Ilaiyaraaja sir.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">Eventually, I was invited as a guest to the Anumanaspadam audio function, and over time, I had several chances to interact with him. For the first two years of my career, I was deeply influenced by Ilaiyaraaja sir\u2019s music. I always wanted to sing to his music \u2014 though that never happened, now I had the rare chance to write a song for it. I even got to sit beside him. This song isn\u2019t just another film song for me \u2014 it reflects my long-standing connection with him. I thank Rupesh and Pavan for giving me this opportunity, and special thanks to Chaitanya Prasad for being the bridge between us.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Veteran actor Rajendra Prasad<\/span> shared, \u201cI used to call Ilaiyaraaja sir Swami. His music turned many into heroes. My first film with his music was Preminchu Pelladu. After that film, I was so depressed that I considered ending my life. But Ladies Tailor revived me. If that film hadn\u2019t worked, I don\u2019t know where I\u2019d be today. That movie became a hit solely because of Ilaiyaraaja\u2019s music. When he saw the double positive result of Ladies Tailor, he said, \u2018Only if Rajendra Prasad acts, I will do the re-recording.\u2019 I was injured during the shoot but still went to meet him. He saw me and called me \u2018Raa\u2019 and said, \u2018You acted very well. Let\u2019s see who wins \u2014 your acting or my background score.\u2019 He made me sit in the theater and did the re-recording.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">It brings me great joy that my Swami is composing music for my film once again. And if Keeravani sir has written a song for this film, that alone speaks volumes. I\u2019ve shared a great bond with Keeravani sir too. His 100th film was my Rambantu. I may not have celebrated a Shashtipoorthi in real life, but I\u2019m experiencing it in my acting career. I\u2019ve played a wonderful role in this film. The film feels like a painting, thanks to Padma Shri Thota Tharani and cinematographer Ram. This film has all the values Telugu cinema needs.\u201d<\/span><br \/>\n<span style=\"color: #0000ff;\">Rajendra Prasad bowed at Ilaiyaraaja\u2019s feet during the event.<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Ilaiyaraaja<\/span> concluded, \u201cRajendra Prasad asked, \u2018Are you still doing music at this age?\u2019 \u2014 Shouldn\u2019t I? Is it wrong to still compose at this age? There used to be a group \u2014 this fellow (referring to Rajendra Prasad), Vamsy, and others \u2014 who used to hang out in front of my composing room, creating a ruckus.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">I didn\u2019t come here to speak much. There\u2019s nothing more to say. You\u2019ve heard the music I\u2019ve done for this film, you\u2019re going to hear more, and you\u2019ll keep hearing it \u2014 that\u2019s my confidence.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">When I heard the lines Keeravani wrote, I understood the deep emotional bond he holds for me. His admiration has never wavered \u2014 not before he became a composer, nor after.<\/span><br \/>\n<span style=\"color: #0000ff;\">May God bless this film and everyone who worked on it. I hope they attain lasting fame.<\/span><br \/>\n<span style=\"color: #0000ff;\">If someone asks me which of my thousands of songs I like the most\u2026 I say, \u2018One? Two?\u2019 It\u2019s not important how much music I know. What matters is how music knows me. I don\u2019t know how music flows out of me. The moment I figure that out, I\u2019ll stop making music. I pray to God that I never find out.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">I rarely attend audio functions, but I came for Shashtipoorthi because it\u2019s a film by newcomers making their debut. I came here to encourage them.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\">Several attendees at the event expressed their heartfelt desire to see Ilaiyaraaja honored with the Bharat Ratna.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a song for Ilaiyaraaja sir\u2019s music is one of the greatest opportunities I&#8217;ve ever had \u2013 Keeravani at the &#8220;Shashtipoorthi&#8221; teaser launch! \u2018Shashtipoorthi\u2019 is an upcoming film under the banner of Maa Aayi Productions, produced by Rupesh Choudhary and directed by Pavan Prabha. The film features Rupesh and Akanksha Singh in the lead roles, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":554720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,17,28,20],"tags":[54366,6556,1764,2645,67965,68122,7444,3602,49131],"yst_prominent_words":[46372,27573,8910,14215,9027,63766,9343,9592],"class_list":["post-554719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-slideshow","category-trailers","category-videos","tag-illaiyaraja","tag-mm-keeravani","tag-rajendra-prasad","tag-rupesh","tag-shashtipoorthi","tag-shashtipoorthi-teaser-launch","tag-telugu-cinema","tag-tollywood","tag-trailer-launches"],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/554719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=554719"}],"version-history":[{"count":1,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/554719\/revisions"}],"predecessor-version":[{"id":554723,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/554719\/revisions\/554723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media\/554720"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=554719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=554719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=554719"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=554719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}