{"id":556909,"date":"2025-06-10T13:20:38","date_gmt":"2025-06-10T07:50:38","guid":{"rendered":"https:\/\/industryhit.com\/t\/?p=556909"},"modified":"2025-06-10T13:20:38","modified_gmt":"2025-06-10T07:50:38","slug":"zee5-unveils-new-brand-identity","status":"publish","type":"post","link":"https:\/\/industryhit.com\/t\/zee5-unveils-new-brand-identity\/","title":{"rendered":"ZEE5 Unveils New Brand Identity"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">ZEE5 Unveils New Brand Identity, Pivots to become A Hyper-Personalized, Language-First Content Platform<\/span><\/strong><\/p>\n<p><em><strong><span style=\"color: #ff0000;\">A sleek, vibrant new logo that embodies the spirit of modern India and its rich multilingual identity<\/span><\/strong><\/em><\/p>\n<p><em><strong><span style=\"color: #ff0000;\">\u201cMultiple Languages, Infinite Stories\u201d campaign celebrates emotional connection and linguistic pride, resonating with audiences across India and beyond&nbsp;<\/span><\/strong><\/em><\/p>\n<p><em><strong><span style=\"color: #ff0000;\">Language-first plans starting from \u20b9120\/month in 7 languages, with UHD content and Dolby Atmos&nbsp;<\/span><\/strong><\/em><\/p>\n<p><em><strong><span style=\"color: #ff0000;\">With 130+ new content titles in FY26 including originals, movies and non-fiction as well as live content and more across languages<\/span><\/strong><\/em><\/p>\n<p><span style=\"color: #0000ff;\">ZEE5 today announced a bold new brand identity and strategic shift, reaffirming its positioning as India\u2019s foremost homegrown platform. The relaunch marks a pivotal step in ZEE5\u2019s evolution, anchored in the promise of \u201cApni Bhasha, Apni Kahaniyan\u201d (Multiple Languages, Infinite Stories) and a sharper focus on culturally authentic narratives, language driven personalization and cutting-edge technology.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">With a new visual identity, a reimagined product experience, and language plans designed around India\u2019s major languages, ZEE5 deepens it\u2019s connect with its audiences. This strategic shift is built on three foundational pillars\u2014content, experience, and affordability crafted to meet India\u2019s next wave of digital demand. ZEE5\u2019s language content strategy will deliver deeply local, emotionally grounded stories inspired by folklore, real-life heroes, and regional legends. Each language mandate will be structured as an individual vertical to ensure authenticity and scale.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">While the language packs will start at \u20b9120\/month, the Hindi pack (including Punjabi &amp; Bhojpuri content) is priced at \u20b9220\/month. The All Access pack will be available at \u20b9320\/month, and all packs will have Annual pack variants.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">The upcoming language titles include &#8211; Detective Sherdil (Hindi), Chhal Kapat: The Deception (Hindi), Sattamum Neethiyum (Tamil), Mothubaru Love Story (Telugu), Inspection Bungalow (Malayalam), Maarigallu (Kannada), Aata Thambhahya Naay (Marathi) and Vibhishan (Bengali) among others.<\/span><\/p>\n<p><span style=\"color: #0000ff;\">With a view to deepening engagement, the platform\u2019s new direction focuses on intuitive design and AI-powered personalization, providing tailored recommendations that resonate with users across all pin codes of India. Leveraging data-driven insights, ZEE5 ensures a more engaging and effortless user experience, enabling viewers to quickly access personalized recommendations and enjoy premium-quality streaming across all devices.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Apni Bhasha, Apni Kahaniyan | \u0c2e\u0c28 \u0c2d\u0c3e\u0c37. \u0c2e\u0c28 \u0c15\u0c25\u0c32\u0c41\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/iPcS9DPx0pc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Amit Goenka, President, Digital Businesses and Platforms, Zee Entertainment Enterprises Ltd.<\/span> said \u201cOur new brand identity marks a pivotal step in our journey to become a deeply personalized, language-first platform that mirrors the diversity of Indian audiences. Our strategic focus is clear &#8211; strengthen our footprint across India and global markets, deepen engagement through culturally relevant storytelling, and continue building a tech-enabled, scalable platform that\u2019s personalized and intuitive. It\u2019s a cultural shift in how consumers discover, connect with, and consume Indian entertainment globally.&#8221;<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Kartik Mahadev, Chief Marketing Officer, Zee Entertainment Enterprises Ltd.<\/span> said,\u201cOur brand campaign with the tagline \u201cApni Bhasha. Apni Kahaniyan\u201d is rooted in the idea that language is belonging, a celebration of a deeply personal emotion. A story told in your language feels like it\u2019s lived in and not just watched. Going across 7 languages, this multi-lingual campaign is designed to resonate with large and small towns alike, including tier-2, tier-3 cities as well as with global audiences. Rooted in our language-first content strategy and hyper-local personalization, this campaign brings to life ZEE5\u2019s belief that in your language, stories are endless.\u201d<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><span style=\"color: #ff0000;\">Raghavendra Hunsur, Chief Content Officer, Zee Entertainment Enterprises Ltd.<\/span> added \u201cAt ZEE5, we\u2019ve always believed that powerful storytelling begins with deep cultural insight. We\u2019re deeply committed to serving audiences that have historically been underserved. By leaning into their realities, their languages, and their everyday stories, we\u2019re expanding not just what we create-but who we create it for. Whether it\u2019s long-form originals, short-form bites, or experimental formats, our goal is to delight viewers on their terms. This isn\u2019t just a content strategy-with our language packs rollout, we are placing language at the centre of discovery, access, and engagement.&#8221;<\/span><\/p>\n<p><span style=\"color: #0000ff;\">This strategic brand shift aligns seamlessly with Z\u2019s brand promise, \u2018Yours Truly, Z\u2019, and marks a pivotal step in ZEE5\u2019s evolution, setting the stage for the platform\u2019s next phase of growth. Reinforcing its commitment to hyper-local narratives at scale, ZEE5 continues to solidify its role as the definitive destination for diverse, multilingual content that resonates with audiences across India and beyond.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZEE5 Unveils New Brand Identity, Pivots to become A Hyper-Personalized, Language-First Content Platform A sleek, vibrant new logo that embodies the spirit of modern India and its rich multilingual identity \u201cMultiple Languages, Infinite Stories\u201d campaign celebrates emotional connection and linguistic pride, resonating with audiences across India and beyond&nbsp; Language-first plans starting from \u20b9120\/month in 7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":556911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,17],"tags":[68407,7092],"yst_prominent_words":[],"class_list":["post-556909","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-slideshow","tag-z5","tag-zee5"],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/556909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=556909"}],"version-history":[{"count":1,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/556909\/revisions"}],"predecessor-version":[{"id":556913,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/556909\/revisions\/556913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media\/556911"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=556909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=556909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=556909"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=556909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}