{"id":574324,"date":"2026-06-08T23:18:00","date_gmt":"2026-06-08T17:48:00","guid":{"rendered":"https:\/\/industryhit.com\/t\/?p=574324"},"modified":"2026-06-08T23:18:00","modified_gmt":"2026-06-08T17:48:00","slug":"yrf-to-unveil-alia-bhatt-sharvari-starrer-alphas-teaser-on-10th-of-june","status":"publish","type":"post","link":"https:\/\/industryhit.com\/t\/yrf-to-unveil-alia-bhatt-sharvari-starrer-alphas-teaser-on-10th-of-june\/","title":{"rendered":"YRF to unveil Alia Bhatt-Sharvari starrer Alpha\u2019s teaser on 10th of June"},"content":{"rendered":"<p><em><strong><span style=\"color: #ff0000;\">YRF to unveil Alia Bhatt-Sharvari starrer Alpha\u2019s teaser on 10th of June, followed by a relentless marketing campaign that celebrates the alpha attitude of young India!<\/span><\/strong><\/em><br \/>\n<span style=\"color: #0000ff;\">&nbsp;<\/span><br \/>\n<span style=\"color: #0000ff;\">Yash Raj Films will reveal the first glimpse of Alia Bhatt &amp; Sharvari starrer Alpha through a teaser that is set to release on June 10th. The teaser will focus on the origin story of a girl, who is raised and built to become a killing machine. This is the first origin story within the YRF Spy Universe where the protagonist is an assassin.&nbsp;<\/span><br \/>\n<span style=\"color: #0000ff;\">&nbsp;<\/span><br \/>\n<span style=\"color: #0000ff;\">A senior trade source says, \u201cAlpha teaser is definitely dropping on 10th of June. It will be followed by a relentless marketing and promotion campaign that will put the film\u2019s story at the centre of promotions to celebrate the Alpha attitude of today\u2019s India. Aditya Chopra and his team has designed a crafted strategy that will unfold in carefully calibrated phases leading up to the release of Alpha.\u201d<\/span><br \/>\n<span style=\"color: #0000ff;\">&nbsp;<\/span><br \/>\n<span style=\"color: #0000ff;\">The source adds, \u201cAlpha\u2019s campaign is built around the core idea that Alpha is more than a character or a film title, it is an attitude. Through a series of high-impact appearances, digital moments, youth-focused engagements and nationwide conversations, Alia and Sharvari will celebrate the mindset that defines modern India and its youth who are simply unapologetic about who they are.\u201d<\/span><br \/>\n<span style=\"color: #0000ff;\">&nbsp;<\/span><br \/>\n<span style=\"color: #0000ff;\">&#8220;Alpha\u2019s campaign has also been designed to make girls synonymous with the idea of being an \u2018Alpha&#8217; &#8211; they are writing their own destiny today and refusing to be limited by expectations or societal pressures. So, expect a fun, chill, badass campaign that is attitude driven!\u201d the source ends saying.<\/span><br \/>\n<span style=\"color: #0000ff;\">&nbsp;<\/span><br \/>\n<span style=\"color: #0000ff;\">Directed by Shiv Rawail of The Railway Men fame, Alpha, an YRF theatrical film, also stars Bobby Deol and Anil Kapoor in pivotal roles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YRF to unveil Alia Bhatt-Sharvari starrer Alpha\u2019s teaser on 10th of June, followed by a relentless marketing campaign that celebrates the alpha attitude of young India! &nbsp; Yash Raj Films will reveal the first glimpse of Alia Bhatt &amp; Sharvari starrer Alpha through a teaser that is set to release on June 10th. The teaser [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":574325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[11,17],"tags":[750,70583,64983,3643,7551,6442,6343],"yst_prominent_words":[22706,12765,47496,24866,11294,11043,12726,17661,10438,9205,9612,38087],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/574324"}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=574324"}],"version-history":[{"count":1,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/574324\/revisions"}],"predecessor-version":[{"id":574326,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/574324\/revisions\/574326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media\/574325"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=574324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=574324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=574324"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=574324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}