{"id":577032,"date":"2026-08-18T12:57:56","date_gmt":"2026-08-18T07:27:56","guid":{"rendered":"https:\/\/industryhit.com\/t\/?p=577032"},"modified":"2026-08-18T12:57:56","modified_gmt":"2026-08-18T07:27:56","slug":"music-director-ajay-arasada-interview","status":"publish","type":"post","link":"https:\/\/industryhit.com\/t\/music-director-ajay-arasada-interview\/","title":{"rendered":"Pawan Kalyan garu Personally Called Me and Spoke to Me After Seeing My Work \u2013 Music Director Ajay Arasada"},"content":{"rendered":"

Pawan Kalyan garu Personally Called Me and Spoke to Me After Seeing My Work \u2013 Music Director Ajay Arasada<\/span><\/strong><\/em><\/p>\n

With impressive projects like Aay, Save the Tigers, Vikatakavi and Gurthukostunnayi to his credit, music director Ajay Arasada has carved a distinct identity for himself among Telugu audiences. With several promising offers coming his way, Ajay Arasada opened up about his journey in the film industry and shared several interesting experiences. Here are excerpts from his conversation:<\/span><\/p>\n

Tell us about your background.<\/span><\/p>\n

– Art and music run in my family and are in my blood. I am from Vizag. I also worked at TCS for seven years. While I was working, I got an opportunity to work on two films. Devi Sri Prasad is my inspiration. It was because of the support from my mother and wife that I could enter this industry. Sricharan, who is also from Vizag, is a very good friend of mine. He brought me on board as a keyboard programmer for Goodachari.<\/span><\/p>\n

What challenges did you face while working on smaller films?<\/span><\/p>\n

– I never faced any difficulties working on small films. Since I worked with good production houses, there were never any issues with payments. So, I did not really face any major challenges in that regard.<\/span><\/p>\n

Are you trying to establish a distinct identity for yourself?<\/span><\/p>\n

– I want to work across all kinds of genres and stories. My intention is to do justice to every story that comes my way. If I get a mass story, I will create mass music for it. There is a perception among some people here that if a music director comes from Tamil cinema, he will bring something new, and if someone comes from Malayalam cinema, he will bring a fresh sound. I don’t think that should be the approach. I want to explore different kinds of music myself.<\/span><\/p>\n

\"\"<\/p>\n

Does the music change depending on the budget?<\/span><\/p>\n

– Every singer charges differently. Once I feel a particular singer is right for my song, I proceed with them. Because ultimately, it is my song. I want to create something that will remain memorable for a lifetime. When I was starting my career, I told a producer that I wanted Anurag Kulkarni to sing a song, but he refused. Today, that same producer isn’t even in a position to get Anurag to sing for him (laughs).<\/span><\/p>\n

What is the difference between working on music for theatres and for OTT? How do you feel about it?<\/span><\/p>\n

– We create the music and score keeping the theatrical experience in mind. But eventually, the film comes to OTT. By then, a lot of the effort we put in gets compromised. If Vikatakavi were to be watched in a theatre, it would sound completely different and be on another level in terms of sound quality. By the time it reaches OTT, what I created gets reduced to almost 50 percent of its original impact.<\/span><\/p>\n

How much of an impact will AI have on music?<\/span><\/p>\n

– AI has not had any impact on music so far. No matter how much prompting you give AI, the output tends to sound similar. Some producers send us tracks generated through AI and ask us to create something like that. At times, we feel, \u201cThen why don\u2019t you make the entire thing yourself?\u201d (laughs). Any technician can use AI as a tool. But that doesn’t mean anyone can become a music director just by using AI (laughs).<\/span><\/p>\n

\"\"<\/p>\n

You recently met Pawan Kalyan. What did you discuss?<\/span><\/p>\n

I provide music for Jana Sena programmes. Recently, when he met Prime Minister Narendra Modi, I created a score for that occasion. After seeing my work, Pawan Kalyan garu called me and spoke to me personally. He said that we could work together, whether it was for political activities or for the PK Creatives banner.<\/span><\/p>\n

When did you start working for Jana Sena? How did that opportunity come your way?<\/span><\/p>\n

– A friend of mine, Venkat Chikkala, works there as an editor. I got the opportunity through him. Bunny Vasu garu also gave me a lot of work. That association eventually led to my opportunity in Aay.<\/span><\/p>\n

Why don’t we see you much outside?<\/span><\/p>\n

– I don’t like coming out and talking about my own work. I am an introvert and don’t talk much. I don’t usually attend events, and I don’t really know how to promote myself.<\/span><\/p>\n

What was your reaction when you were told that you had a meeting with Pawan Kalyan?<\/span><\/p>\n

– I initially wondered why he would want to speak to me personally. But then I received another call confirming the meeting. I thought I would just spend five or ten minutes with him, take a photograph and leave. But when I reached there, he was alone. We spoke for nearly half an hour and discussed several things. He also spoke about projects that we could work on together.<\/span><\/p>\n

We heard that he also asked you about an interesting object you had with you?<\/span><\/p>\n

– I have a Bose speaker that is shaped like a coffee mug. He asked me what it was. He picked it up, looked at it playfully and laughed. He joked that it looked like a coffee cup and even asked me if I had brought coffee. I was thinking to myself, \u201cWow, he is actually joking with me!\u201d I was secretly thrilled (laughs).<\/span><\/p>\n

\"\"<\/p>\n

How is it working with the current generation of directors?<\/span><\/p>\n

– Earlier, directors would explain the situation or concept and ask for a tune accordingly. But many of the directors coming in now don’t approach it that way. They explain the scenes, but they are unable to clearly convey what they want to say through the scene, what the core concept is, or what kind of song they are looking for. Sometimes, they are unable to explain the overall concept of the film clearly either. Unless the concept is explained properly, a lyricist cannot write the lyrics and I cannot compose the tune.<\/span><\/p>\n

What is your opinion about credits being missed in music or being given to someone else?<\/span><\/p>\n

– I faced a similar situation with Aay. Ram Miriyala garu also contributed two songs, while I worked on the rest of the music. However, only his name appeared in some places. It was incorrectly reported in the media. That is why Bunny Vasu garu would mention my name at every event. He also tried to correct the misinformation that appeared in certain sections of the media. More recently, during Save the Tigers, someone else’s name appeared instead of mine. I always make sure to give credit to every member of my team.<\/span><\/p>\n

Are you satisfied with your decade-long journey?<\/span><\/p>\n

– Although it has been ten years on paper, a significant part of that journey was lost to the COVID period. Over the course of this journey, I have gained confidence in myself. I now know that I can score music for any kind of film. I am confident that I can create exceptional music even for a big commercial film. That confidence is something I have earned over these ten years. Now, I am waiting for the right opportunity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pawan Kalyan garu Personally Called Me and Spoke to Me After Seeing My Work \u2013 Music Director Ajay Arasada With impressive projects like Aay, Save the Tigers, Vikatakavi and Gurthukostunnayi to his credit, music director Ajay Arasada has carved a distinct identity for himself among Telugu audiences. With several promising offers coming his way, Ajay […]<\/p>\n","protected":false},"author":1,"featured_media":577033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[9,11,17],"tags":[67308,71272,188],"yst_prominent_words":[57936,35716,38446,9027,9025,9692,38438,57090,8989,9898],"read":true,"_links":{"self":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/577032"}],"collection":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/comments?post=577032"}],"version-history":[{"count":1,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/577032\/revisions"}],"predecessor-version":[{"id":577037,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/posts\/577032\/revisions\/577037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media\/577033"}],"wp:attachment":[{"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/media?parent=577032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/categories?post=577032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/tags?post=577032"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/industryhit.com\/t\/wp-json\/wp\/v2\/yst_prominent_words?post=577032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}